Brian Thomas

Brian Thomas

Based in Cincinnati, OH, the Brian Thomas Morning Show covers news and politics, both local and national, from a conservative point of view.Read More

 

Tech Friday with Dave Hatter- January 28th 2022 - SPONSORED BY INTRUST IT


National Data Privacy Week:

  • Pew Research Center reported that 79% of US adults are concerned about how their data is being used
  • Many people are unaware of and uninformed about how their personal information is being used, collected and shared
  • Data Privacy Week aims to raise awareness and empower individuals and companies to take action
  • Sponsored by the National Cybersecurity Alliance (NCA) it runs from January 24-28th
  • Everything you do online generates data and that data has value
  • NCA encourages consumers to do business organizations that understand and respect value of their data
  • https://staysafeonline.org/data-privacy-week/

Delete yourself from the Internet:

  • The tech titans have volumes of data on you as do countless data brokers who collect and sell your information
  • Additionally, there may be ancient comments and posts that could turn up to bite you in the future
  • It's nearly impossible to remove yourself entirely from the digital world, but you can remove some information and be more careful in the future:
  • Use privacy friendly tools and platforms:
    • DuckDuckGo
    • Firefox
    • ProtonMail
    • VPN
    • Apple iOS
  • Use burner accounts

TikTok mind control:

  • The Wall Street Journal (WSJ) dug into TikTok's algorithm and the report is quite eye opening
  • WSJ created 100 TikTok bots to test TikTok
  • They also spoke to former TikTok employees and industry experts
  • TikTok claims their app does not listen through microphones or read texts and/or emails to learn about users
  • Rather, they use shares, likes, follows and watches to determine a user's interests
  • The bot accounts had locations and interests assigned and then "watched" videos
  • TikTok starts by sending popular content and then uses AI/ML to suss out what a user likes by tracking their every move
  • From their testing with these bot accounts, WSJ was able to determine that TikTok was using the attributes of videos like title, hash tags, music and content to determine what you like
  • Every second you watch is tracked including how long you linger over content to gauge your interest
  • WSJ found that TikTok learned the bots' interests in less than 2 hours, in some cases less than 40 minutes
  • As TikTok learns your deepest emotions and interests, it tends to send you more like content. Some experts called this the "rabbit hole"
  • A 2019 study by the Guilin University of Electronic Technology and the University of Oslo found that most of what gets played is what has been "liked" by users
  • TikTok shapes ideas by reinforcing dominant trends and feednig back more of the same
  • Watch the WSJ video here: https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796?mod=e2tw
  • Ditch TikTok the sooner the better

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